“OK, class, today we’re going to cover life insurance. This is one of the more important yet misunderstood … Class? Gang? Hello, is this thing on?”, I said, every time I approached this topic, tapping my white board marker as if it were the microphone and I was the failing stand-up comic.

I get it. I don’t want to talk about it either — as a consumer.  But as a financial educator — I do, I do believe in life insurance.

Why Don’t We Want to Talk about Life Insurance?

This entire post and the book sequel could be based on this question alone. Let’s look at this and then connect it to practical steps towards getting (or not) covered.

  1. It’s hard enough to think about our future alive self when it comes to money not to mention our not-living self. This is part of the reason why it’s hard to save, reel in spending, manage credit score, avoid huge car loans at 21 years old, make smart decisions about education and borrowing, etc.
  2. Talking about life insurance means that at some point the word death or dead or deceased will have to be used in a sentence to describe yourself or someone you care about. Yuck.
  3. Culture, family history, and personal preference lead many to flat out not believe in life insurance.
  4. Fear of the pushy salesperson. Hey, I used to be one of those guys! Of course, I wasn’t pushy. This is a real thing as the art of selling life insurance too often takes precedence over whether someone actually needs or wants it.
  5. Confusion! There are several different types of life insurance and what feels like 100s of companies. I wonder… If life insurance were required by law like car insurance, would companies resort to marketing it with strangely named animals?
  6. It’s an expense, and it’s an expense for something we can’t benefit from ourselves.
  7. It is (usually) costly, depending on type, need, health, etc.

Now Can We Talk about It? A Few Things to Know about Life Insurance

Understand Need: The fundamental question, right? Do I need life insurance? This is where our values come into play, possibly more than our finances. Personal finance folks like myself focus on the facts, but it is ultimately a personal and sometimes emotional decision to buy life insurance. In terms of those facts, the need for coverage can be based on several factors:

  • Is someone dependent on your income?
  • Is there a particular debt you would want paid in the event of your passing?
  • Is there a specific cause you would want to benefit?
  • Do you simply want to leave a person or persons a pile of cash to enjoy?
  • Do you want the peace of mind of knowing that some or all of these needs are at least partially addressed through life insurance?

How Much to Buy? A good sales representative will help you through an objective analysis which considers income replacement, debt, education costs, charitable considerations, tax implications, etc. For example:

  • Amount based on an income multiplier like two-, three-, or four-times annual salary.
  • Amount based on debts to be covered such as a mortgage.
  • Amount based on how much to leave to a certain person or organization.
  • Amount based on affordability.
  • A combination or sum of the above.

What Kind to Buy? This is where is gets…oh, what’s the right adjective? Is there a list of adjectives to describe life insurance options? I’m going to say sticky – in my mind that is a combination of tricky and intimidating. What adds to the stickiness is that there are a lot of opinions on this subject. The best you can do is learn about the different types, get further advice from an insurance professional, financial planner or counselor, then make an informed decision. The major players:

  • Term Life: insurance for a specific number of years, (10, 15, 20, etc.).
    • Relatively inexpensive compared to other types
    • Use it or lose it. No cash value.
    • Possible to renew or extend at a new rate depending on health.
  • Whole Life: coverage for a price all the way until age 99.
    • Much more expensive than term.
    • Builds cash value which can be stored, borrowed, or become part of death benefit.
  • Variable Life: offers insurance and the chance to build cash through various investments options.
    • Often thought of as a hybrid of term and whole life.
    • Permanent, lifelong coverage.
    • It can build cash but the only guaranteed part is the death benefit as investments can fluctuate in value.
  • Universal Life: has features of whole and variable life policies but also can offer flexibility in terms of coverage and premiums.
    • Permanent, lifelong coverage.
    • Flexible, but the pure insurance piece is more expensive compared to term.
    • Investments not guaranteed and a drop in value can cause a policy to lapse.
    • Complicated product.
  • Employer-based or Group Coverage: sometimes part of an employee benefit package which can provide relatively inexpensive coverage based on salary.
    • Not portable – no coverage once you leave that job.
  • Declining Balance Term: the death benefit mirrors your mortgage balance, so as the mortgage is paid, the insurance benefit declines (towards zero).
    • Relatively inexpensive way to provide peace of mind that your home would be paid for in full in the event of your death.

Or Just Live Forever

As with any kind of insurance, it comes down to a cost/benefit analysis, looking at what we need vs. what we want, how much risk we want to retain, and in this case, what others need and want. It’s easy enough to get online quotes on life insurance, but here are a few final things to consider:

  • Get a recommendation for a licensed agent from someone who understands your values and has had a positive experience with that agent.
  • Research the company in terms of their service and financial strength.
  • Understand that depending on the type and amount, a medical exam might be required.
  • If you buy life insurance make sure to identify the beneficiary or beneficiaries.

Among debtors, 60% reported financial stress post-Black Friday, emphasizing the psychological toll of holiday overspending. – Federal Reserve Data

At some point when I lived in Spain I  noticed the emergence of “Black Friday” sales and thought, “What?!” My brain sizzled with a Grinchy stammer, “They don’t have Thanksgiving, they don’t have the day after Thanksgiving… Yes, they have the end-of-year holidays with presents, but no day after Thanksgiving. So, how can they have Black Friday?”

It didn’t take long for me to grasp that it was a standard marketing gimmick, designed to make Spaniards believe they were getting some kind of deal, when all they were really getting was a demonstration of the timeless proverb about how a fool and his euros are soon parted.

Unofficial research done through my various English classes confirmed my suspicion that Spanish people had no idea what “Black Friday” meant in connection to retail shopping; they heard of it but didn’t know where, they assumed it was some kind of American thing tied to Christmas, and they absolutely planned to participate.

The most fascinating thing for me was how Spanish marketers pulled this rabbit out of a hat, slapped a 40% off sign on it, and watched as shoppers jumped. Of course, this was not because they were Spanish — how many Americans drop a chunk of their paycheck every May 5th for reasons they probably can’t explain?

Black Friday Savings: What part of that should be in air quotes?

First of all, let me reaffirm that I am not anti-capitalism, so I don’t have anything against companies doing their part which is to make profits. I’m not sure it’s the best system, but it’s the best we have. I am, however, pro personal finance success, and those two things often work against each other. Right, I’m invoking the Paradox of Thrift; consumer spending is critical to our economic success as a country but controlling our own spending is critical to our individual financial success.

I recommend doing your best to ruin the economy this holiday season, and a key part of that process is to leave Black Friday (and all other gimmicks) behind.

More from the Federal Reserve:

  • 18 million Americans reported using high-interest payday loans to cover Black Friday spending in 2023.
  • Black Friday-related bankruptcies saw a 7% increase year-over-year, with analysts linking the trend to escalating borrowing costs.
  • Late payment fees from BNPL (Buy Now Pay Later) plans during Black Friday totaled $150 million, a 20% jump from 2022.

Staggering. That’s $150 million that didn’t buy anything. $150 million that didn’t go towards retirement plans, wasn’t used to pay off debt, saved for a car, invested for education, etc.

Reject FOMO and Say Goodbye to Black Friday Blues

I like to give gifts. I like to buy things for myself. What I like even more is feeling good before, during, and after spending. The great marketing machine that surrounds us wants us to believe that we have to “get the deal” in order to be happy about what we buy. “Don’t miss this Black Friday deal – up to 40% off” really means “If you don’t get something now and at this price, you will somehow be less happy, you will be missing out, and we hope you didn’t notice that the 40% is often deceiving.”

No judgement, no shame. I have played every role in this play (including waiting in line at 3 am in order to save $50 on a set of speakers), but the one I’ve been playing for many years now has been the most fulfilling. The only things I’ve missed by not participating in Black Friday or any other sales gimmicks are the hole in my budget, the drain on my bank account, and the weight of that bloated January 15th credit card bill.

Practical Tips for Managing Holiday Spending

Leave FOMO behind – this is not easy, and I don’t want to minimize the potential difficulty involved in understanding the psychological connections between FOMO, Black Friday pressure, and our financial health. However, the behavioral piece is one of the biggest factors when reigning in any type of want-based consumption, and if it’s not tackled, other strategies will fall short. To dig into your relationship with money, I recommend a book by Dr. Sarah Newcomb: Loaded: Money, Psychology, and How to Get Ahead without Leaving Your Values Behind. I’ll throw in one of her articles as a bonus.

Budget, budget, budget – work potential purchases into your budget without spending more than you are taking in. Make cuts here to pay for there, etc. If your budget can’t handle it, walk away.

Pay cash and/or only use plastic for budget-friendly buys – this is an extension of the budget comment. Watch out for thoughts like, “Put in on the Visa and pay for it later.”

Research – if you’ve determined that your budget can afford the item and/or that it is a need rather than a want, put that old internet to good use and see if the Black Friday price is actually special. Most research that I’ve seen (as well as my own experience) suggests that prices have a way of creeping up in the weeks leading to Thanksgiving – so 40% off of an inflated price is not really a deal at all.

 *****

It’s a never-ending balancing act. It’s nice to buy things. It’s even nicer to buy things for someone else. It’s nice to receive gifts. I like gifts! But when gifting (and spending in general) leads to financial stress, that’s not a gift for anyone.

From 25 to 29 and Counting: Personal Finance Education Requirements

When I started this blog in April of 2024, there were 25 states that had passed legislation requiring high school students to take a personal finance course before graduation.

As of June 22, 2025, the club has grown to 29 with Texas being the latest to join following California (June 2024), Kentucky (March 2025), and Colorado (May 2025).

No, Maine is not there yet, but financial education is still happening – in classrooms, at home, in blogs…

News from the Classroom

In July, FAME held its Personal Finance Summer Institute, hosted by Waynflete School in Portland and taught by yours truly, along with John Raby from Thornton Academy in Saco, and Shiho Burnham from Baxter Academy in Portland. This was the second year for this course, and the 14 students in attendance represented Portland High School, Baxter Academy, Deering High School, Casco Bay High School, and Brunswick High School. What makes that list even more special is that John Raby joined me to teach this course partly as preparation for this fall when he will be teaching Thornton Academy’s first ever personal finance class (and Shiho used this course to provide her with more tools for Baxter’s existing personal finance offering).

The 24-hour course covered banking, saving, investing, credit, credit scores, economics, insurance, taxes, and budgeting. In fact, budgeting was the cornerstone of the class and allowed students to build a 12-month fictional stage of life budget. Most importantly, the budgeting part of the Summer Institute was designed to foster a skill for life, and the students now have a deeper understanding of how to use a budget and why it is a crucial item in the personal finance toolbox.

Also, by the time this post is published, I will have started teaching a semester-long personal finance course at the Maine College of Art & Design. Not surprisingly, budgeting is the foundation and ongoing thread of that course.

Personal Finance Quiz Pop-Quiz

All of this teaching and thinking about personal finance course requirements has me in outcomes mode. So, the teacher in me says, it’s pop-quiz time. Let’s go with three divisions – youth, high school, and adult. No fancy technology here, so you’ll have to scroll to the end to check your answers. (Questions compiled from a variety of sources, including my own classes.)

Youth Division (up through grade 8)

  1. Why does money have value? (Why can we buy things with it?)
    1. Our money is made of a very rare form of thin, green, gold leaf
    2. We believe (we have faith) in what it represents
    3. It grows on trees
  2. What are savings?
    1. Money that we use to buy hot dogs
    2. Money that we give to our friends to fix their skateboards
    3. Money that we put aside to pay for things in the future
  3. What is the best plan for your next $20?
    1. Spend all $20 at the movies, definitely paying $8 for popcorn
    2. Save $5, spend $10 at the movies, spend $5 on a gift for mom
    3. Dig a hole in the yard and bury the $20
  4. What is an example of something you need?
    1. Food and water
    2. Video games
    3. $200 Messi jersey
  5. What’s the secret to long-term success with money?
    1. Spend everything you make
    2. Spend more than you make
    3. Spend less than you make

High School Division (up through age 18 or so)

  1. When deciding what to buy, the best plan is to:
    1. Always go with the cheapest option
    2. Always go with what is popular
    3. Always think about the relationship between the cost and the benefit
  2. What is a budget?
    1. A spending plan
    2. A statement showing how much money you earned last year
    3. The amount you can spend using a credit card
  3. Investing in stock means:
    1. Loaning money to the government
    2. Owning a part of a corporation
    3. Opening a business
  4. Which is a type of bank account that pays a fixed rate of interest for a fixed term?
    1. Checking account
    2. High-yield savings account
    3. Certificate of deposit (CD)
  5. What’s the secret to long-term financial success?
    1. Spend everything you make
    2. Spend more than you make
    3. Spend less than you make

Adult Division (everyone else)

  1. Which of these is your friend when you save and your enemy when you borrow?
    1. Dividends
    2. Compound interest
    3. Time
  2. Which type of policy is managed by the Federal Reserve Bank in order to promote stable prices and full employment?
    1. Fiscal policy
    2. Monetary policy
    3. Foreign policy
  3. Which investment generally carries the highest risk?
    1. Single stocks
    2. Money market savings accounts
    3. Stock mutual funds
  4. Which mortgage will cost the most in the long run? (no calculators, just instinct, rate on 15 year is .5% lower)
    1. $2000/month for 30 years
    2. $2800/month for 15 years
  5. Everything matters; interest rates, credit score, income, health, luck… However, all things being equal, what’s the secret to long-term financial success?
    1. Spend everything you make
    2. Spend more than you make
    3. Spend less than you make

*****

As I wrote this post, I thought about those questions and about Maine’s progress towards a personal finance graduation requirement, and I wondered:

  • Would a personal finance class have made a difference for me?
  • Would it have helped me avoid my wasted financial decade, known as my 20s?
  • How much will it help today’s students to prepare for their financial futures?

For my part, I can only say that I wish that I had had the chance to find out. I wish that learning about the risks of credit cards had crossed my desk before the credit card companies passed out the free t-shirt along with a $500 limit gateway card.

For the current high school generation, a note from one of my summer students commenting on the role of money and on how learning about money has prepared him for life after high school.

“To me, money is not status. It’s the ability to make my own choices. It’s the idea to invest in myself, the discipline to save for tomorrow, and the understanding that money won’t make me happy, but it will give me the setting where happiness can root.”

Yep, that’s why I do this work.

Answers Youth: b, c, b, a, c

Answers High School: c, a, b, c, c

Answers Adult: b, b, a, a, c